An accountant's best works comes from word of mouth and current relationships.
Building your online presence and drawing readers to your brand is essential for driving business development. Showcasing your expertise through email newsletters accelerates word of mouth and strengthens relationships.
An effective client newsletter will be delivered on a timely basis, include education content and showcase your expertise. It basically validates why people do business with you.
ClientWhys' newsletter content covers breaking tax legislation, tax planning strategies, accounting and business issues, and much more. Personalize, segment and target your lists. Best yet, you can let it run on autopilot.
Great Open Rates
Professional Services email newsletters receive a benchmark open rate of 21.72% with a 3.21% click-through rate. (Mail Chimp Benchmarks) Many ClientWhys customers get 30% plus open rates.
Making a Purchase
44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)