Beware of Search Engine Optimization (SEO) Scammers
Posted on January 18, 2018
If you are like me, you are getting inundated with crazy promises from so-called search engine optimization (SEO) experts. This flood is fueled by globalization, the ineffectiveness of old-school [..]
Avoiding the "Not Secure" Warning on Your Tax and Accounting Website
Posted on September 21, 2017
As you may start or have already noticed, Chrome, Firefox and other major browsers are starting to flag websites that are not using SSL certificates and HTTPS as "Not Secure". They are doing [..]
How to launch a tax and accounting brand in 11 easy steps
Posted on August 7, 2017
Starting a new tax and accounting practice is an exciting endeavor. Whether you are spinning off from another firm, purchasing a practice or starting from scratch, there is a great deal of excitement [..]
Reviews communicate to consumers you are trustworthy.
Posted on May 19, 2017
Building a five-star tax & accounting practice with reviews allows you to leverage your knowledge and intellectual property. Consumer behavior has changed, and you must change with it. You [..]
It Takes a Lot More Than a Website to Be Found Online
Posted on October 6, 2016
These days, there are so many armchair online marketing experts out there that it can be difficult to separate fact from fiction. This is especially true in the world of CPAs, EAs and tax accounting [..]
ClientWhys launches the next generation in design for accountants' websites.
Posted on May 23, 2016
Because a website’s user experience is becoming more critical to an accountant’s brand, many tax accounting professionals are starting to get better results by adding movement or [..]
Accountant Marketing: Build your email newsletter list with our new on exit opt-in form.
Posted on May 4, 2016
Your email client newsletter is one of the most effective (and automated) ways to showcase your expertise and build strong relationships with your audience. With our new on entry or on exit newsletter [..]