Why does content marketing work so well for CPAs and tax accountants?

Posted on June 14, 2012

There is a shift in what works for building brands and long-term relationships with clients. The traditional push-and-interrupt marketing techniques of the past are being replaced with using [..]

Use a Facebook Raffle to Drive Word-of-Mouth Marketing Results

Posted on May 4, 2012

One of our savvier CPA firms recently finished its first Facebook tax season marketing raffle (or commonly referred to as sweepstakes). While similar marketing promotions have been tried in the [..]

What the Facebook Timeline Update Means to your Tax Accountant Fan Pages

Posted on March 12, 2012

Facebook recently announced a mandatory change from the old interface to the new timeline look. This format change becomes mandatory on March 30th, 2012. ClientWhys has developed a couple of [..]

Two quick questions to ask at each tax appointment

Posted on February 23, 2012

The following may sound like common sense as a marketing for accountants best practice. But, it is something easily forgotten during the busy tax season. Client relationships are a CPA and Tax [..]

Adding photos to your FaceBook Fan Page drives viral marketing results!

Posted on January 31, 2012

We now have a large group of Tax Accountants nationwide using our Facebook Social Media Campaigner. We get to see close up of what works in getting clients to comment or add unsolicited testimonials. [..]

What's a blog?

Posted on December 27, 2011

A blog is a type of website or part of a website that is updated with new content from time to time. Frequency can vary, but nothing keeps readers away like dated content. Blogs are usually maintained [..]

Social Media 101 for Accountants

Posted on December 27, 2011

Much has been written about the social media marketing explosion and whether it makes sense for CPAs and tax accountants to use the medium to market and communicate with their clients and prospects. [..]

How can I get more likes for my Tax Accountant Facebook Fan Page?

Posted on December 9, 2011

One of the keys to success when using social media to connect with your audience is building a large and qualified following. Clientwhys offers a turnkey social media program for CPAs and Tax [..]

Are bidding sites like Thumbtack worth your time?

Posted on November 17, 2011

Recently, we have seen a multitude of new directory sites that work somewhat like eBay for service providers. With Angie's List going public, awareness is even larger because of added media coverage. [..]

What does social media have to do with promoting your Tax Accounting Firm?

Posted on November 11, 2011

There still seems to be confusion on how CPA and tax accounting firms should tackle social media marketing. I talk to clients every day who are either afraid of social media or don't understand [..]

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