Why does content marketing work so well for CPAs and tax accountants?
Posted on June 14, 2012
There is a shift in what works for building brands and long-term relationships with clients. The traditional push-and-interrupt marketing techniques of the past are being replaced with using [..]
Use a Facebook Raffle to Drive Word-of-Mouth Marketing Results
Posted on May 4, 2012
One of our savvier CPA firms recently finished its first Facebook tax season marketing raffle (or commonly referred to as sweepstakes). While similar marketing promotions have been tried in the [..]
What the Facebook Timeline Update Means to your Tax Accountant Fan Pages
Posted on March 12, 2012
Facebook recently announced a mandatory change from the old interface to the new timeline look. This format change becomes mandatory on March 30th, 2012. ClientWhys has developed a couple of [..]
Two quick questions to ask at each tax appointment
Posted on February 23, 2012
The following may sound like common sense as a marketing for accountants best practice. But, it is something easily forgotten during the busy tax season. Client relationships are a CPA and Tax [..]
Adding photos to your FaceBook Fan Page drives viral marketing results!
Posted on January 31, 2012
We now have a large group of Tax Accountants nationwide using our Facebook Social Media Campaigner. We get to see close up of what works in getting clients to comment or add unsolicited testimonials. [..]
How can I get more likes for my Tax Accountant Facebook Fan Page?
Posted on December 9, 2011
One of the keys to success when using social media to connect with your audience is building a large and qualified following. Clientwhys offers a turnkey social media program for CPAs and Tax [..]
What does social media have to do with promoting your Tax Accounting Firm?
Posted on November 11, 2011
There still seems to be confusion on how CPA and tax accounting firms should tackle social media marketing. I talk to clients every day who are either afraid of social media or don't understand [..]