How Life Events make tax accountant marketing a year-round business.
Posted on May 25, 2016
According to a 2015 Google consumer survey, 12% of tax filers switched their method of filing in the past year. Of them, 37% chose a tax preparer versus 47% who opted to do their own returns [..]
Referral Marketing 101: Your Online Reputation Matters
Posted on May 9, 2016
We work with thousands of CPAs, EAs and tax accountants across the country. The one constant we hear is how their businesses are primarily built by referrals and word of mouth. What many have [..]
Why Accountants should use Twitter to Promote Their Practice
Posted on December 4, 2015
You may have noticed this more often...how Google is displaying Twitter posts on the first page of the search results. What this means for savvy tax pros, is a new social marketing opportunity [..]
Accountant social media marketing tip - should you boost your Facebook Posts?
Posted on January 21, 2015
Facebook has revealed that any update posted by your page will only reach 3-5% of your fans. This means if you have 1000 fans, you will only reach 30 to 50 of them through organic (not paid for) [..]
4 Reasons Why Google+ Must be Considered in Your Accountant Marketing Program.
Posted on March 15, 2013
If you are a CPA, tax accountant, enrolled agent, or tax professional, your business is built by word of mouth. Finding ways to gain more advocates and generate more referrals should be the starting [..]
Facebook's New Graph Search and What it Means for Accountant Marketing
Posted on February 26, 2013
Facebook's new Graph Search allows users to search for everything from recommended restaurants and tax preparer referrals to finding a car mechanic and much more. Search uses an algorithm that [..]
How to Turn Loyal Clients into Your Biggest Advocates
Posted on February 11, 2013
One thing is for sure: Most people want their opinion to be valued. Knowing that new clients are most likely acquired by word of mouth, successful tax and accounting professionals are now using [..]