How Life Events make tax accountant marketing a year-round business.

Posted on May 25, 2016

According to a 2015 Google consumer survey, 12% of tax filers switched their method of filing in the past year. Of them, 37% chose a tax preparer versus 47% who opted to do their own returns [..]

Introducing the Social Accountant by ClientWhys

Posted on May 20, 2016

Your clients are on social media and social apps all the time. The issue for CPAs, EAs and tax accountants has always been, how do you reach them? We know you are busy and don’t feel comfortable [..]

Referral Marketing 101: Your Online Reputation Matters

Posted on May 9, 2016

We work with thousands of CPAs, EAs and tax accountants across the country. The one constant we hear is how their businesses are primarily built by referrals and word of mouth. What many have [..]

Why Accountants should use Twitter to Promote Their Practice

Posted on December 4, 2015

You may have noticed this more often...how Google is displaying Twitter posts on the first page of the search results. What this means for savvy tax pros, is a new social marketing opportunity [..]

Accountant social media marketing tip - should you boost your Facebook Posts?

Posted on January 21, 2015

Facebook has revealed that any update posted by your page will only reach 3-5% of your fans. This means if you have 1000 fans, you will only reach 30 to 50 of them through organic (not paid for) [..]

Should you respond to negative Yelp reviews?

Posted on November 8, 2013

With changes in the social web and Google’s own search algorithm, like it or not, Yelp has become an important resource for consumers when making buying decisions. I would argue it can [..]

Supercharge your Facebook posts with video.

Posted on July 25, 2013

In an increasingly mobile world, messages and other forms of communication are becoming more visual and shorter in length. ClientWhys began experimenting with adding video to our CPA and tax [..]

4 Reasons Why Google+ Must be Considered in Your Accountant Marketing Program.

Posted on March 15, 2013

If you are a CPA, tax accountant, enrolled agent, or tax professional, your business is built by word of mouth. Finding ways to gain more advocates and generate more referrals should be the starting [..]

Facebook's New Graph Search and What it Means for Accountant Marketing

Posted on February 26, 2013

Facebook's new Graph Search allows users to search for everything from recommended restaurants and tax preparer referrals to finding a car mechanic and much more. Search uses an algorithm that [..]

How to Turn Loyal Clients into Your Biggest Advocates

Posted on February 11, 2013

One thing is for sure: Most people want their opinion to be valued. Knowing that new clients are most likely acquired by word of mouth, successful tax and accounting professionals are now using [..]

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