How Google Local is changing word-of-mouth marketing

Posted on June 7, 2012

CPAs and tax accountants' businesses are built primarily on referrals and word of mouth. The continued integration by Google of search results, reviews and Google+ is expediting the need for [..]

Make Local Search Marketing your first off-season marketing project.

Posted on May 1, 2012

Internet searches and online marketing have fundamentally changed the way consumers find information about you and your business. While traditional search optimization is still an important factor [..]

How to Use Commenting to Become the Expert in Your Area

Posted on April 26, 2012

The tax accounting professional operates a pure service business, which means your reputation, relationships, and expertise have a direct bearing on your success. One of the easiest ways to strengthen [..]

What do you do if Google Blacklists your domain name?

Posted on April 23, 2012

I have had two clients, whom we could not get ranked by Google search, regardless of what we did. Both clients had Web sites with other vendors prior to moving on to us, so we were not sure about [..]

Do Bing and Google use data from social media sites in determining their search results?

Posted on April 5, 2012

Many of our CPAs and Tax Accountants are hesitant in using social media to market their practices. We usually discuss the Facebook success stories and they are convinced quickly enough. However, [..]

Tax accountants should be careful not to overthink search engine optimization (SEO).

Posted on April 4, 2012

One trend we have seen in the last year is the explosion of “expert SEO” providers across the country. They usually contact clients by spamming them. Many do not even have their own [..]

What is a backlink, and why should I care?

Posted on November 15, 2011

One of the most important aspects of online marketing - which is foreign to most CPAs and tax accountants - is backlinking. A backlink is a hyperlink pointed to your website from another site, [..]

Tax Accountant SEO Tune Up for Tax Season

Posted on October 12, 2011

We are offering our website customers a discounted Search Engine Optimization tune-up for the upcoming tax season. For $249 (a one-time setup fee), we will review your website and update the [..]

Google Places will stop displaying reviews from Yelp and other review sites

Posted on July 25, 2011

Under pressure for having too much control over local search results, Google Places has stopped displaying Yelp and other review sites client comments. This will put more emphasis on getting [..]

Why building backlinks should be your #1 marketing project this summer.

Posted on June 14, 2011

Inbound links or backlinks measure the popularity of a website. They are crucial to search engine rankings. The backlink must contain link text that includes the keyword for which you are seeking [..]

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