Is your Web site built for search engines or for your readers?
Posted on July 16, 2012
Occasionally, we will run across a Web site or prospect who is heavily influenced by a search engine optimization promoter. This individual may have heard at a seminar that internal linking of [..]
How Google Local is changing word-of-mouth marketing
Posted on June 7, 2012
CPAs and tax accountants' businesses are built primarily on referrals and word of mouth. The continued integration by Google of search results, reviews and Google+ is expediting the need for [..]
Make Local Search Marketing your first off-season marketing project.
Posted on May 1, 2012
Internet searches and online marketing have fundamentally changed the way consumers find information about you and your business. While traditional search optimization is still an important factor [..]
How to Use Commenting to Become the Expert in Your Area
Posted on April 26, 2012
The tax accounting professional operates a pure service business, which means your reputation, relationships, and expertise have a direct bearing on your success. One of the easiest ways to strengthen [..]
What do you do if Google Blacklists your domain name?
Posted on April 23, 2012
I have had two clients, whom we could not get ranked by Google search, regardless of what we did. Both clients had Web sites with other vendors prior to moving on to us, so we were not sure about [..]
Do Bing and Google use data from social media sites in determining their search results?
Posted on April 5, 2012
Many of our CPAs and Tax Accountants are hesitant in using social media to market their practices. We usually discuss the Facebook success stories and they are convinced quickly enough. However, [..]
Tax accountants should be careful not to overthink search engine optimization (SEO).
Posted on April 4, 2012
One trend we have seen in the last year is the explosion of “expert SEO” providers across the country. They usually contact clients by spamming them. Many do not even have their own [..]
Google Places will stop displaying reviews from Yelp and other review sites
Posted on July 25, 2011
Under pressure for having too much control over local search results, Google Places has stopped displaying Yelp and other review sites client comments. This will put more emphasis on getting [..]