New Research: Reviews Increase Search-Result Click-Through Rates by 28%
Posted on April 27, 2017
Building trust with your audience is the most important job for any busy tax or accounting professional. This process starts when a consumer or small-business owner is first introduced to your [..]
SEO 101: Make your tax and accounting practice findable online.
Posted on November 8, 2016
Ask 100 search engine optimization (SEO) experts about the #1 element in your brand ranking, and 99 out 100 will answer “inbound links.” Why is this?
Big changes have arrived in Google local search rankings
Posted on April 15, 2016
As Google continues to optimize for increased mobile usage, we have found many changes that can affect your overall search results. For instance, Google has removed the right-side ads in its [..]
8 Fantastic Ways to Attract Prospects Using Your TaxBuzz Profile
Posted on December 31, 2015
TaxBuzz is one of the biggest tax and accounting marketplace sites in the US – if not the biggest. It also happens to be pretty influential, at least when it comes to attracting – [..]
How can I get my tax accounting practice ranked higher in Google search results?
Posted on December 16, 2015
This is a question we hear almost every day from new prospects. Modern-day search engine optimization can be both confusing and overwhelming. One of the main variables in the ranking of your [..]
The importance of Google My Business in marketing your accounting practice
Posted on December 10, 2015
Over the summer, Google started rolling out some major changes to its Google My Business (GMB) product line and to Google+. Basically, Google has broken the two into separate tools. In the search [..]
Why Accountants should use Twitter to Promote Their Practice
Posted on December 4, 2015
You may have noticed this more often...how Google is displaying Twitter posts on the first page of the search results. What this means for savvy tax pros, is a new social marketing opportunity [..]
Marketing for Accountants 101: Branded versus Non Branded Search
Posted on November 25, 2015
Understanding the difference between branded and non branded search results can give you a better understanding on things you need to work on in promoting your tax accounting practice online. [..]
4 Ways Marketplace and Niche Directory Sites Have Taken Over the Google Search Results.
Posted on November 12, 2015
If you follow digital marketing and SEO trends at all, then you know that gearing your website and content toward local searchers is an excellent way to put your business in front of the best [..]