Accountants convert more website leads to clients in a few easy steps.

Posted on April 22, 2014

According to the Harvard Business Review, businesses that respond to leads within an hour generate 7 times the conversations. Yet only 37% of companies respond to new leads within an hour. In [..]

Why after tax season is the best time for Tax Accountants to upgrade their website.

Posted on April 15, 2014

Mobile computing, geo tracking, and tablet devices have transformed the way consumers and clients seek out information. If your website is not responsive, it is missing more than 75% of Web traffic. [..]

What makes some accountant websites attract more leads than others?

Posted on March 20, 2014

The criteria used for local search results has changed dramatically in the last year. Google has changed their algorithm to include many more factors that the old SEO techniques. If you haven't [..]

Are You A Complacent Tax Professional?

Posted on March 18, 2014

Many tax preparers are complacent, and many are finding out that it is no longer business as usual. Processing reports being released by the IRS show a small drop in the number of returns being [..]

It is all about your credibility and first impressions.

Posted on December 23, 2013

Driving off-season consultations and generating more referrals are the life-blood of any successful tax practice. Keeping your clients up-to-date with the latest tax law changes, the Affordable [..]

Using local landing pages to improve your search results.

Posted on December 6, 2013

Tax accountants, enrolled agents and CPA clients are faced with the daunting task of maximizing their local Web visibility. While it can be easy to get indexed on the first page for the town [..]

5 easy ways to improve your accountant website search results before tax season.

Posted on November 11, 2013

As a rule of thumb, it usually takes 2-3 months to the see the effects of changes in your website for search engine optimization (SEO). Though changes to your on page SEO are reflected sooner. [..]

Should you respond to negative Yelp reviews?

Posted on November 8, 2013

With changes in the social web and Google’s own search algorithm, like it or not, Yelp has become an important resource for consumers when making buying decisions. I would argue it can [..]

A refund isn't the only way to make your firm look better!

Posted on November 4, 2013

Keeping your clients up-to-date with the latest tax law changes, the Affordable Care Act, and new tax rates builds goodwill with your client base. Driving more off-season consultations and generating [..]

Word of mouth is the most powerful form of marketing there is.

Posted on October 25, 2013

I often advise my professional-service customers that they should concentrate on their current clients and internal processes (for example: how quickly they return calls, etc.) before setting [..]

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