What makes some accountant websites attract more leads than others?
Posted on March 20, 2014
The criteria used for local search results has changed dramatically in the last year. Google has changed their algorithm to include many more factors that the old SEO techniques. If you haven't [..]
It is all about your credibility and first impressions.
Posted on December 23, 2013
Driving off-season consultations and generating more referrals are the life-blood of any successful tax practice. Keeping your clients up-to-date with the latest tax law changes, the Affordable [..]
Using local landing pages to improve your search results.
Posted on December 6, 2013
Tax accountants, enrolled agents and CPA clients are faced with the daunting task of maximizing their local Web visibility. While it can be easy to get indexed on the first page for the town [..]
5 easy ways to improve your accountant website search results before tax season.
Posted on November 11, 2013
As a rule of thumb, it usually takes 2-3 months to the see the effects of changes in your website for search engine optimization (SEO). Though changes to your on page SEO are reflected sooner. [..]
A refund isn't the only way to make your firm look better!
Posted on November 4, 2013
Keeping your clients up-to-date with the latest tax law changes, the Affordable Care Act, and new tax rates builds goodwill with your client base. Driving more off-season consultations and generating [..]
Word of mouth is the most powerful form of marketing there is.
Posted on October 25, 2013
I often advise my professional-service customers that they should concentrate on their current clients and internal processes (for example: how quickly they return calls, etc.) before setting [..]
Accountants are using advanced technology to help clients get competitive, no-hassle mortgages.
Posted on September 26, 2013
The mortgage industry has changed dramatically over the last five years. Automation and advanced underwriting have made the process more cumbersome for the consumer. CPA firms and tax accountants [..]