Marketing 101: ClientWhys On Demand WebCast Know + Like = Trust

Posted on December 4, 2015

The internet has fundamentally changed the competitive landscape for tax accounting firms. Understanding these changes and new marketing opportunities will help CPAs and tax professionals better [..]

6 Ways Radical CPAs and Accountants are Embracing Digital Marketing

Posted on December 2, 2015

We understand that the radical accountant of today is more CFO than number cruncher and more tax planner than tax preparer. Those are the types of professionals we attract and help to market. [..]

4 Ways Marketplace and Niche Directory Sites Have Taken Over the Google Search Results.

Posted on November 12, 2015

If you follow digital marketing and SEO trends at all, then you know that gearing your website and content toward local searchers is an excellent way to put your business in front of the best [..]

Why Reviews Are So Important To The Success Of Your Tax Accounting Practice

Posted on November 9, 2015

People used to the traditional marketing environment can sometimes be a little unnerved by the reams of information shared online. Reviews on sites like niche sites like TaxBuzz and generalized [..]

16 ways CPAs, EAs and tax accountants are sabotaging their marketing results.

Posted on August 10, 2015

By working with so many CPAs, enrolled agents and tax professionals across the country, we encounter a great deal of customer experiences and marketing mistakes that we need to help them dig [..]

Accountant Marketing: How to master client referrals and lead conversion.

Posted on June 29, 2015

How technology has changed your referral pipeline.

Why Reviews Matter for Tax Accountants in Search

Posted on May 26, 2015

According to a recent ZenDesk survey, 90% of consumers say buying decisions are influenced by online reviews. Think about your own recent online or even offline purchases. Most likely you looked [..]

8 ways to free up more time running your tax accounting practice

Posted on May 15, 2015

Most everyone wants to work less and make more (yes, I know a few workaholics may not agree). But many of us get so caught up in the rat race that we don’t step back and look at our own [..]

How is your accountant website ranking after the #mobilegeddon?

Posted on April 27, 2015

Just a few days after the Google mobile algorithm change, the results are starting to pour in. With any major search engine change, digital marketing professionals get nervous for any curve balls [..]

Accountant Marketing: Your website by itself will not get you to page 1.

Posted on April 24, 2015

There is a big misconception of how online marketing really works. Some professionals think they just put up a website and clients will come. While that may work in very small markets, anyone [..]

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