Reviews communicate to consumers you are trustworthy.
Posted on May 19, 2017
Building a five-star tax & accounting practice with reviews allows you to leverage your knowledge and intellectual property. Consumer behavior has changed, and you must change with it. You [..]
New Research: Reviews Increase Search-Result Click-Through Rates by 28%
Posted on April 27, 2017
Building trust with your audience is the most important job for any busy tax or accounting professional. This process starts when a consumer or small-business owner is first introduced to your [..]
Free Tax Season Perk: It's Tax Time Client Marketing Video
Posted on January 23, 2017
Wow, it’s finally here, the first day of tax season. How the delays on tax refunds will affect your schedule, only time will tell. So far search volume is down across the board for January, [..]
'Tis the Season: How Giving Back Now Can Help Your Business Come Tax Season
Posted on November 18, 2016
The holiday season has finally arrived, providing a wonderful opportunity to spend time with family and loved ones. But what about those who aren't as fortunate? There has never been a better [..]
SEO 101: Make your tax and accounting practice findable online.
Posted on November 8, 2016
Ask 100 search engine optimization (SEO) experts about the #1 element in your brand ranking, and 99 out 100 will answer “inbound links.” Why is this?
Accountant Marketing Webinar - The Top 10 Marketing Questions
Posted on October 25, 2016
Changes in the way CPAs, EAs and tax professionals attract new clients has changed dramatically in the last few years. The web has made everything transparent, so what people say about you online [..]
Accountant Marketing: You always need to be thinking about growth.
Posted on October 13, 2016
A common comment I hear from CPAs, EAs and tax accounting professionals is that they are not taking on any “new” clients. I always pause before I respond, since I know that taking [..]