Beware of Search Engine Optimization (SEO) Scammers
Posted on January 18, 2018
If you are like me, you are getting inundated with crazy promises from so-called search engine optimization (SEO) experts. This flood is fueled by globalization, the ineffectiveness of old-school [..]
Should you offer basic accounting and tax services? (Part 2 of 2)
Posted on December 19, 2017
In my previous post on pricing and basic accounting services, I reviewed the current trends in pricing, some of the knee-jerk reactions accountants make and the upsides and downsides of offering [..]
Should you offer basic accounting and tax services? (Part 1 of 2)
Posted on December 15, 2017
In this post and part 2 , I review some of the key trends, issues, risks and opportunities surrounding the pricing of accounting services and the pros and cons of offering basic accounting & [..]
Best LinkedIn Groups for Accountants and Tax Professionals
Posted on October 26, 2017
Did you know that LinkedIn is the #1 social media site for professionals?
Cybersecurity: Is Your Tax and Accounting Practice Secure?
Posted on September 12, 2017
Few professions have felt the brunt of identity theft like the tax and accounting profession. This profession is in the crosshairs; clients may have their identities stolen and have to deal with [..]
How to launch a tax and accounting brand in 11 easy steps
Posted on August 7, 2017
Starting a new tax and accounting practice is an exciting endeavor. Whether you are spinning off from another firm, purchasing a practice or starting from scratch, there is a great deal of excitement [..]
Don't hold back your growth with a bad first impression.
Posted on June 12, 2017
As a CPA, EA or other tax accounting professional, one of the most important things for you to understand is that marketing is not the end of the story ― in many ways, it is only the beginning. [..]
10 simple tips to improve your CPA or Accountant website bio page.
Posted on May 26, 2017
We use heat mapping to track where visitors go when visiting our tax and accounting professionals’ websites. Other than Track My Refund, the bio page is the most clicked on secondary page [..]
Accountant Marketing Webinar Recording: How to Build a Five Star Practice
Posted on May 26, 2017
Your relationships are built on trust. For the best outcomes, your clients need to share intimate details about their life. Everything from their health, marriage status, to financial troubles [..]
Reviews communicate to consumers you are trustworthy.
Posted on May 19, 2017
Building a five-star tax & accounting practice with reviews allows you to leverage your knowledge and intellectual property. Consumer behavior has changed, and you must change with it. You [..]