Does My Small Practice Need a Blog?

Posted on May 21, 2018

Often times, many accounting and tax pros question whether or not it is important to have a blog as part of their marketing strategy.

Generate More Referrals with Social Media (Part 1)

Posted on April 27, 2018

In this post and part 2, we will discuss practical & easy ways to optimize your social media channels, the basics of what you need and don’t need and some tips and tricks to get in [..]

How to respond to negative online reviews

Posted on March 30, 2018

This article is an updated excerpt from Brad Cooper’s LinkedIn post, “What happens in Yelp, stays in… Google?”

Looking to grow your home-based accounting or tax practice?

Posted on March 19, 2018

Nowadays, many small business owners in the tax and accounting profession have the option to grow their businesses from the comfort of their homes. With cloud-based accounting software and communications [..]

Beware of Search Engine Optimization (SEO) Scammers

Posted on January 18, 2018

If you are like me, you are getting inundated with crazy promises from so-called search engine optimization (SEO) experts. This flood is fueled by globalization, the ineffectiveness of old-school [..]

Should you offer basic accounting and tax services? (Part 2 of 2)

Posted on December 19, 2017

In my previous post on pricing and basic accounting services, I reviewed the current trends in pricing, some of the knee-jerk reactions accountants make and the upsides and downsides of offering [..]

Should you offer basic accounting and tax services? (Part 1 of 2)

Posted on December 15, 2017

In this post and part 2 , I review some of the key trends, issues, risks and opportunities surrounding the pricing of accounting services and the pros and cons of offering basic accounting & [..]

Best LinkedIn Groups for Accountants and Tax Professionals

Posted on October 26, 2017

Did you know that LinkedIn is the #1 social media site for professionals?

Cybersecurity: Is Your Tax and Accounting Practice Secure?

Posted on September 12, 2017

Few professions have felt the brunt of identity theft like the tax and accounting profession. This profession is in the crosshairs; clients may have their identities stolen and have to deal with [..]

How to launch a tax and accounting brand in 11 easy steps

Posted on August 7, 2017

Starting a new tax and accounting practice is an exciting endeavor. Whether you are spinning off from another firm, purchasing a practice or starting from scratch, there is a great deal of excitement [..]

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