Why local matters for CPAs and Tax Accountant marketing.
Cutting through the clutter of the internet and information is more important than ever. Focusing on specific geographic areas by keeping your message narrow will build more awareness of your brand and build a healthier practice.
In previous blog articles, we have spotlighted Patch.com and Craigslist.com as local sources of information for your audience. This same principle should be used when setting up your Web site or your search engines or when adding your firm to services like Google Places. Search results become very crowded very quickly. If you are trying to compete on the search terms "tax preparation," you had better have a very popular Web site, advertising budget, and thousands of inbound links. But since most of you are not some commodity shop like H&R Block, you would be be served by focusing on your locale, such as by using "Camarillo Tax Preparation" or "Orlando CPA" as your keywords.
This same local approach is why social media is so valuable in building a local presence. Nothing is better than having 100 followers of your Facebook business page that start sharing your articles and wall posts. The viral marketing results can be dramatic. So stop stressing about advertising and other haphazard techniques. Establish your local position as the expert first by updating your Web site with the correct keywords, participating in local newspapers or organizations, and building a loyal social media following.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.