Why building backlinks should be your #1 marketing project this summer.

Inbound links or backlinks measure the popularity of a website. They are crucial to search engine rankings. The backlink must contain link text that includes the keyword for which you are seeking a ranking. For example, if you want to rank for “Naperville CPA,” you will need links to your site for which the link text contains “Naperville CPA.” By “link text,” I am referring to the underlined text in the link.  So, in this example, you would want the link to your site to be Naperville CPA.

Backlinks are crucial to getting high visibility on Google. The greater the quality of your backlinks, the more points that your site will gain for that keyword phrase.

The best way to create quality backlinks is by setting up a reciprocal relationship with your own customers. You should create a section on your website like “Customer Case Studies.” Post a story about a client and the services they use. Find out what keywords they are interested in and link that phrase on your website. Now provide your client with a phrase or phrases so that they can backlink to your site, such as “Naperville Accounting services are provided by Richard K. Elder & Company.” The phrase “Naperville Accounting” would be linked to your website. Get 5–10 clients in your area on board and then try to add one new one per month. Make sure you do not use the same exact keywords in your backlinks. Mix it up a little - for example, using “Naperville CPA,” “Naperville Tax Preparation,” “Naperville Accounting” and “Naperville Quickbooks” would be much better than using the same phrases.

Option 2 is using a service like PR web, which lets you integrate backlinks into press releases that are picked up across the web by news sites and directories. This is a much more expensive route, but it can be very effective. However, the local links that you create on your own usually pay off more with Google than this approach does.

If you are a ClientWhys customer, we will add a backlink for you as well. Just email the phrase you want to highlight. There are many online services that create backlinks for you, but you must be very cautious. The steps listed above are the correct way to enhance your website and marketing efforts. Make it a part of what you do, and over time you will start dominating your competition.

  • Lee Reams II

  • I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.

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