What's a blog?
A blog is a type of website or part of a website that is updated with new content from time to time. Frequency can vary, but nothing keeps readers away like dated content. Blogs are usually maintained by an individual or company with regular entries of commentary, breaking news, or other material such as graphics or video. They can be used to educate clients or to brand a business. Or both. Entries are commonly displayed in reverse-chronological order.
Many blogs provide commentary on a particular subject. Your blog can be whatever you want it to be. Basically, there are no rules. The more unique it is to your culture, the more successful.
Read more about blogging with our tips to make your tax accountant blog work for you.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.