What the Facebook Timeline Update Means to your Tax Accountant Fan Pages
Facebook recently announced a mandatory change from the old interface to the new timeline look. This format change becomes mandatory on March 30th, 2012. ClientWhys has developed a couple of options to help manage this transition for our CPA and tax accounting professionals.
Current Facebook Social Media Subscribers - Option 1 - Free
In the timeline design, the profile image has been resized. The previous welcome page is being replaced with a new cover image. ClientWhys will resize your profile image for free. The cover image has a set of rules that limits what can be advertised within the image. We have designed a set of stock cover images that can be added for free. Please review the descriptions of the cover images below. If you want ClientWhys to make these changes for you, please email us at email@example.com with the subject line Facebook Free Upgrade and add the cover image # in the body of the email. Please allow us 1-2 days to finish the update and to publish your new timeline design.
Current Facebook Social Media Subscribers - Option 2 - $125
ClientWhys will update your profile image design and incorporate elements from your current welcome page within the new cover area. This will ensure that we keep the branding for your website and Facebook consistent. Please note: these new designs can't be loaded with copy and special offers that are not allowed in the new Facebook user agreement. We will transition the Facebook profile over to the timeline design for you. The auto-posting feature is not affected by the design changes. If you want ClientWhys to make these changes, please email us at firstname.lastname@example.org with the subject line Facebook 125 Upgrade. Please allow us 2-4 days to finish the update and to publish your new timeline design.
Option A - Facebook Auto Campaign - $195 set up/$24.95 per month
Includes custom profile image and cover design, fan page set up, auto posting of tax strategies and personal finance tips and breaking news, and recruiting campaign to gain followers
Option B - Facebook, Twitter, and LinkedIn Auto Campaign - $295 set up/$34.95 per month
Includes custom Facebook profile image and cover design, custom Twitter background, social media site set up, auto posting of tax strategies and personal finance tips and breaking news, and recruiting campaign to gain followers.
Our most successful Facebook client has been verifying email addresses at every appointment. In addition, this firm is asking whether the client is on Facebook. If yes, they let the client know that they are on Facebook and ask them would they please “Like” their page. This client is building a huge following. Better yet, they now have a library of unsolicited testimonials and word of mouth marketing results driven by their Facebook presence.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.