What do you do if Google Blacklists your domain name?

I have had two clients, whom we could not get ranked by Google search, regardless of what we did. Both clients had Web sites with other vendors prior to moving on to us, so we were not sure about the previous activity or "techniques" used to build the site. I spent hours and hours attempting different approaches. Normally, our sites show up on page 1 or 2 for our keywords within a number of weeks. A recent client ranked on page 1 of Bing and Yahoo but was non-existent on Google. We had verified the domain name using webmaster tools. We had even tweeted and blogged about the client with links to his or her Web site to no avail. The site included a valid sitemap; thus, all of the normal problem areas were not an issue. I then began looking deeper into Google support forums and found the instructions for what Google calls a reconsideration. Apparently, the domain name had lapsed at one point, and a Canadian pharmaceutical company had taken it over with illegal RX advertising.

According to The Wall Street Journal, Google paid the justice department $500 million to settle any illegal RX advertising activity in 2011. Google obviously took this very seriously--so seriously, in fact, that when my client received their domain name back, the site continued to be "manually tagged as a spammer" by Google even though no ads were appearing. My client simply markets tax preparation and accounting services. We requested a reconsideration by means of Google Webmaster tools. It took about two weeks to receive a response and to have the manual suppression removed. We are currently waiting for the Web site to be reindexed to its normal position.

In order to begin a Google reconsideration, follow the instructions given at the link below.

Watch the video in order to learn more about the process.

  • Lee Reams II

  • I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.

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