Using Twitter to identify local prospects
Twitter is misunderstood. Basically, it allows news and information to travel freely and quickly through social networks. This can be a powerful tool for tax, accounting, and financial professionals who want to develop a following that is local in nature and reaches specific targets.
There are two solid strategies to build your brand awareness using Twitter.
1) Use geo-location Twitter searches to identify local prospects with whom to connect. In Twitter's advanced search, you can refine your search by keyword and location.
Example: In the search field, type “near: malibu” to search for Twitter users in your local area. Add a distance tag (e.g., near: malibu within: 25 mi) to narrow your results even further. The goal here is to establish relationships with local influencers. They may be active bloggers, have large local followings, or might introduce you to new prospects. Or you may just find local businesses with which you can start sharing tips through your Twitter feed.
2) Use Twellow.com to find local prospects. There are a number of ways to use Twellow to broaden your audience. One of the best approaches is to identify complementary professionals in the area whose followers would be ideal clients. For example, a high-end, tax-planning CPA may want to network with estate planners in the area. What better way to connect with potential clients than to search on Twellow, find local complementary professionals, follow them, and start conversations that will be seen by their readers? If you are sharing tax planning tips that your followers find valuable, they will re-tweet them and share them with their own audience.
Finding local Twitter users to connect with is great for networking. You may be amazed at how social media marketing can change your business.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.