Using Google Alerts to Monitor the Web for Interesting New Content
Google Alerts are free e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
We recommend setting up alerts based on keyword searches that will be valuable in tracking your own brand, the tax and accounting industry and even your competition.
Add the following keyword categories to your alerts:
- Brand name / Company name / Your name
- Your services
- Your URL
- Your competitors
- Verticals or companies you work with
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.