Use Email to Gain Social Media Followers
Your email newsletter subscribers can be ambassadors for your brand, helping you gain new social media followers and spread your content beyond your existing audience.
ClientWhys has been very successful helping CPAs and tax accountants quickly build their social media networks with well-written recruiting emails. Basically, if your audience does not know you are active on social media, they may not find you.
Here are a few tips that can help build your followings through your existing email database.
- Include your social media site links on all of your outgoing emails. Include the links in your email signature, along with your phone number and other contact information. If you are more savvy, include the actual 'follow us' logos for each social media site on which you have a presence.
- Once you establish your social media site, send out an announcement to your email newsletter database. Make sure you make it inviting by letting them know the benefits of following you. Make sure that you have already been posting content so that when they arrive they immediately get an idea of what to expect. If the information is valuable, your new followers will like it and pass on your name to their friends and colleagues.
- Include Like or Share buttons on articles within your email newsletter. Using social sharing buttons in email messages results in a 30% higher click-through rate (CTR) on average, according to a study by GetResponse. The study also found that the more sharing options you provide, the more activity you'll generate.
These simple steps can dramatically increase your followers. We have built clients up to hundreds of followers very quickly using these best practices. Think of other areas and points of contact where you can help get the word out about your social sites. For instance: use the Facebook 'like' button on your website articles. In the end, the more followers you have, the easier to use the viral aspects of word-of-mouth marketing.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.