Tips to Make Your Tax Accountant Blog Work for You
There are many reasons why a tax accountant blog can be effective in marketing your practice. The updated content is indexed by Google and will increase the visibility of your website. The timeliness of the articles will also create frequent visitors to your blog. It adds to your credibility as an expert in your field.
There are several approaches in the way you position your blog that will lead to success.
1) Identify a niche - For example, if you specialize in taxation for musicians, it would be very smart to write blog articles that identify your target market and key words (ex: musician tax preparation). Add articles about issues facing professional musicians and things they need to remember, like tracking out-of-town expenses. This would also be true for tax credits for green energy. There are a number of specialties where there is less competition, which makes it easier to establish your blog as the authority on the topic.
2) Talk about local issues - If your target market is more of a community than a specific niche, talk about that area in your blog articles. Mention seminars or free tax planning appointments that you may offer in posts. Use the actual city names in the articles and headlines. Google and the search engines will take notice that you are the expert in your region as they index your new posts.
3) Share personal information - New employee announcements, as well as pictures of your travels or office really connect with your readers. It starts the process of creating a personal relationship with clients and prospects. It is amazing how many comments we receive just from posting pictures of partners.
4) Post breaking news and planning strategies – Use your blog as an extension of some of the questions you might ask a client in an interview. There are a number of issues facing your clients that you may not identify without help. Your blog can help readers identify issues that do affect them and create off-season consultations.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.