Social Media 101 for Accountants
Much has been written about the social media marketing explosion and whether it makes sense for CPAs and tax accountants to use the medium to market and communicate with their clients and prospects.
A few facts about Facebook alone -
- Facebook beats Google in referred traffic
- Facebook has over 800 million active users
- 50% of Facebook users log on any given day
- The average Facebook user has 130 friends
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook...daily.
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth. Social Media is the modern day referral source. And in a profession where word of mouth builds practices, it would seem unwise to not participate in this new marketplace.
There are 4 major social media platforms that apply to Tax Accountants.
Facebook - Tax Accountants can develop Fan Pages for their practice where clients and prospects can 'Like' your page. Once they like your Fan Page they can read what you post on your wall. This could include practice news, staff photographs, seminar schedules, tax planning strategies, etc...If your followers comment or Like your posts, your company information is than displayed on your followers wall. The more commenting and liking that occurs on your Fan Page, the more viral your information becomes.
LinkedIn - LinkedIn is the world's largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Twitter - Twitter is a social networking and microblogging service that allows you to answer the question, 'What are you doing?' by sending short text messages 140 characters in length, called 'tweets', to your friends, or 'followers.' Twitter has primarily been used by entertainment and news organizations.
YouTube - YouTube is a video-sharing website owned by Google, where users can upload, view and share videos. Professionals can set up YouTube channels, where they load tax planning tips or other small business accounting videos to help stimulate new prospects. Videos are indexed and displayed in Google and other search engine results.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.