Tax Season Marketing 101: Motivating Factors of First Time Filers and Switchers

Posted on December 30, 2015

Each New Year millions of Americans put together their list of annual resolutions. For tax professionals, their resolution starts with understanding what motivates consumers in choosing whom [..]

How can I get my tax accounting practice ranked higher in Google search results?

Posted on December 16, 2015

This is a question we hear almost every day from new prospects. Modern-day search engine optimization can be both confusing and overwhelming. One of the main variables in the ranking of your [..]

The importance of Google My Business in marketing your accounting practice

Posted on December 10, 2015

Over the summer, Google started rolling out some major changes to its Google My Business (GMB) product line and to Google+. Basically, Google has broken the two into separate tools. In the search [..]

Why Accountants should use Twitter to Promote Their Practice

Posted on December 4, 2015

You may have noticed this more often...how Google is displaying Twitter posts on the first page of the search results. What this means for savvy tax pros, is a new social marketing opportunity [..]

Marketing 101: ClientWhys On Demand WebCast Know + Like = Trust

Posted on December 4, 2015

The internet has fundamentally changed the competitive landscape for tax accounting firms. Understanding these changes and new marketing opportunities will help CPAs and tax professionals better [..]

6 Ways Radical CPAs and Accountants are Embracing Digital Marketing

Posted on December 2, 2015

We understand that the radical accountant of today is more CFO than number cruncher and more tax planner than tax preparer. Those are the types of professionals we attract and help to market. [..]

Marketing for Accountants 101: Branded versus Non Branded Search

Posted on November 25, 2015

Understanding the difference between branded and non branded search results can give you a better understanding on things you need to work on in promoting your tax accounting practice online. [..]

4 Ways Marketplace and Niche Directory Sites Have Taken Over the Google Search Results.

Posted on November 12, 2015

If you follow digital marketing and SEO trends at all, then you know that gearing your website and content toward local searchers is an excellent way to put your business in front of the best [..]

Why Reviews Are So Important To The Success Of Your Tax Accounting Practice

Posted on November 9, 2015

People used to the traditional marketing environment can sometimes be a little unnerved by the reams of information shared online. Reviews on sites like niche sites like TaxBuzz and generalized [..]

Why Google Is So Important To The Success Of Your Tax Accounting Business

Posted on November 9, 2015

It is official — mobile search has outpaced desktop search.

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