Marketing for Accountants - What are QR Codes?

During the last few months, we have received quite a few inquiries from our CPA and tax accounting clients about QR Codes. QR Codes can be used to save information into a scannable barcode. Anyone with a smart phone (Android, iPhone, etc.) and a QR Code reader can scan the information. Even though QR Code usage is skewed to a younger audience, usage has picked up dramatically in the last year. The barcodes could include links to breaking tax alerts or your blog, your vCard for contact information, a link to a website, phone numbers, and much more. They also allow testing of different landing pages within direct marketing campaigns.

QR Code Generator

Offline marketing ideas - 

  • Back of business cards
  • Presentation folders
  • Direct mail postcards
  • Client newsletters
  • Firm brochures
  • Client information brochures

Online Marketing Idea - 

  • Lee Reams II

  • I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.

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