Marketing for accountants tip: Why you should use a responsive website design.
From iPhones to Kindles to Android phones, your clients use multiple devices when accessing your website and email correspondence. These screens come in all shapes and sizes. It would be cost prohibitive for a small tax accounting practice to program its website to work in every environment.
Responsive website design solves this dilemma. Your accountant website will adjust itself to any screen size. Since real estate is scarce on mobile devices, your navigation should be simplified. Say more with less. Make it easy for clients and prospects to find your map and directions, read reviews, access contact information, or even schedule an appointment.
More sophisticated accounting practices also take this same approach to their email newsletters. Nothing is worse on tired eyes that zooming in on a non-fluid email design. Modern templates will adapt to screen sizes and improve readability and results.
This all adds up to greater exposure and client satisfaction.
Here is a great responsive web design testing tool to see how your current site looks on various screen sizes:
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.