Marketing for Accountants: New Idea for Accountants - Use government unclaimed property Websites to build client good will and find new prospects.
Recently, while researching where a missing tax refund was located, I found the California unclaimed property search Website. While I couldn't track down my missing tax refund (perhaps because the government owes it), I did find unclaimed property listings totaling almost $1,000 from a previous escrow and phone bill refund. I continued to research this topic, and found another nationwide Website that linked into all of the state unclaimed property Websites.
A great way to get your clients to search for their unclaimed property is to create a marketing campaign around this resource. It can be shared with your accounting Website blog, social media, and email list. If your readers find this information valuable, they will share it with friends and colleagues through social media or share tools on your Website. Who doesn't want to find free money? And it is nice to take the credit while building some good word-of-mouth marketing.
Suggested headlines -
- Are you owed money?
- Missing money free search.
- Find unclaimed property.
Unclaimed money Websites -
- Nationwide State Site Links
California Unclaimed Property Search
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.