Marketing for Accountants Feature Spotlight: How to get the most out your client database with Email Newsletter Marketing
In a profession built by your reputation and word of mouth, keeping your name in front of your target audience reaps huge rewards. How often you communicate with your audience is partially testing, partially your audience and partially the quality of your content. The ClientWhys platform includes an automated client newsletter. You may or may not know this, but you can customize the articles, intro message and more. Our clients’ average a 30% open rate, which is very high compared to industry averages (according to MailChimp, average open rates are around 20% industry wide).
Here are 7 reasons to make your newsletter the top priority of your marketing effort.
1) Your client newsletter helps you maintain a high profile –
Staying top of mind is key when it comes to generating more referrals. You never know when someone is asking a current client for a recommendation.
2) Your client database is your biggest asset –
So start using it. Make sure your contact information is up-to-date and everyone is loaded into your newsletter database.
3) Keep clients informed year round –
Once a year is not enough touch points in the modern world. Your competitors are reaching out year round to try to steal your clients from you.
4) Automation saves you time –
Just turn it on and let the inquiries roll in.
5) Differentiate yourself from your competition –
Most likely, your competitors are lazy and are not proactively trying to protect and build their practice. Keep one step ahead.
6) Generate more referrals –
Clients who feel taken care of are more comfortable in referring their colleagues, family and friends.
7) Increase income with more off-season appointments –
Write in a way to stimulate contact from clients by identifying issues that need to be addressed before tax time.
8) Life events happen –
From marriage, divorce, college and children to retirement, life events happen year round. Your newsletter hits these issues for you.
Some statistics regarding why ClientWhys client newsletters work so well.
Mobile-friendly designs: 48% of emails are opened on a mobile device. (Source: Litmus)
ROI: For every $1 spent on email marketing, the average return is $44.25. (Source: emailexpert)
Cost per lead: A recent McKinsey & Company study shows that email is almost 40 times better at acquiring new clients than social media sites like Facebook and Twitter. (Source: McKinsey & Company)
Retention: When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter (Source: Nielsen Norman Group)
ClientWhys Email Newsletter Tutorials and Knowledgebase
If you have questions on getting started with your client newsletter, loading your client database or ClientWhys services in general, feel free to reach out to us at 1-800-442-2477 or email firstname.lastname@example.org.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.