How often should Tax Accountants communicate with clients and prospects?
I hear the following from my customers from time to time, and it goes against everything I see from top producers: "I don't want to bother my clients by sending them a newsletter or other client communications." My guess is that you do not think you are sending them anything of value. But who wouldn't want to save on their tax bill? Perhaps Warren Buffet, but the rest of us would like to take every legal deduction possible.
I bet that if you communicate more often than your competitors, you will become a top producer. There is a direct relationship between profit and communication. The more you tell, the more you consult and bill.
If you spend just a few minutes per day thinking of reasons to talk to your prospects and clients with items that might help them, you will find stronger client relationships with all of the benefits…higher billing rates, more referrals, and less client turnover.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.