E-mail Newsletter Server Upgrade and E-mail Address Hygiene

We have upgraded our e-mail newsletter server and delivery software to provide better tracking and increase deliverability rates.  We have also corrected over 7,900 e-mail addresses that had extra spaces and were not being delivered on previous sends.

This month, you should see more bounces and undeliverable e-mail addresses.  Our new system makes it easier to identify e-mail address problems and correct them through the system automatically.  Customers that are doing their own importing must make sure that they do not include extra spaces at the end of the e-mail or name fields.  The new system will identify these errors and fix it automatically.

The upgrade enables us to increase the send rates as the subscriber base continues to grow.  We have successfully delivered over 1 million e-mail newsletters to date.  

We assist in e-mail database importing free of charge, so feel free to call us at 1-800-442-2477 x3 with questions or updates.

  • Lee Reams II

  • I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.

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