Best options for logo design.
We get asked if we do logo design as part of our website design services. Since I consider logo design very subjective, we always refer out clients to third party vendors, usually logoworks.com. Lately, I have been seeing more tax accountants using 99designs.com. And I will say, I have been impressed. Basically their business model works as crowd sourced graphic design. You post your job description and the amount you want to pay, and let the crowd source community of designers compete for your business. I think this works great for smaller projects like logos. You get more designs to choose from in a shorter period of time. We know from experience that many CPA, Enrolled Agent and tax accountant logos were designed in a pre-web centric world. Many of them use thin lines or topography that does not work as well in the online world. Before you start, think of how your logo will look on the web, mobile phones and tablets. Horizontal designs usually work better on limited real estate. Type that is readable online is key. Write a good description so your designers get off on the right path.
So if you are in the market for a new logo, give 99designs.com a try.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.