Bad Review? How to Turn it Into a Good Thing
Not all business owners put in the same effort into building a positive online reputation. Some believe that it’ll affect the growth of their business, while others don’t see the point in collecting reviews. But let’s face it. No business owner loves getting that dreaded 1-star review.
ClientWhys SVP Brad Cooper recently published a trending blog article on LinkedIn Pulse called, “How a 1-star review turned into a 5-star ad campaign.”
Brad shares some interesting statistics from a 2016 study by Bright Local that we believe all small business owners should read. One extremely important snippet from that study is that 74% of consumers say that positive reviews make them trust a local business more.
In this article, Brad shares the perfect example of how a Ski & Summer Resort company turned a 1-star negative review, into a 5-star advertisement that is sweeping the internet. Although the goal is to get 5-star reviews for your business, getting a 1-star doesn’t necessarily have to be an end of the world situation. After all, when life gives you lemons, make lemonade right?
Take note from one of our own clients who is a tax professional. She actually was not concerned about the negative review she received. She had over 80 reviews and in this case, the negative review actually positioned her services to reach a higher-end set of clients.
Bottom line is, don’t get discouraged if and when your business gets a 1-star review. Take the necessary steps to flip your negative into a positive. Learn more on Brad’s LinkedIn post.
At ClientWhys and TaxBuzz, we help thousands of clients to build 5-star accounting and tax practices. If you have questions about this article or are looking for assistance, call us today at 1-800-442-2477 or schedule some time with someone from our team.
Joann Doan, Marketing Manager at ClientWhys, is an experienced Marketing expert with a demonstrated history of working in the accounting industry. Strong media and communication professional skilled in Sales, Retail, Customer Relationship Management (CRM), Market Research, and Management.