Are print newsletters a thing of the past?
It is an interesting question. Our customers, including leading Certified Public Accountants (CPAs), tax accountants, and Enrolled Agents (EA) tell us the answer would be no. They reference older client bases and the desire for clients to study what they read, versus skimming. Results show that readers spend more time with printed material. I scoured the web to see what marketing studies would provide real-world results. I am sharing those articles below.
Print is Dead? Not so Fast. Read more at http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast
Why Print Is Not Dead. Read more at http://h-t.com.au/why-print-is-not-dead
Print is not dead (yet), and why it still matters to your brand. Read more at http://www.indiciadesign.com/branding_trends.php?id=24&os=undefined
Evidence: Print Is Not Dead. Read more at http://www.b2bbloggers.com/blog/evidence-print-is-not-dead
In closing: To increase the strength of your marketing communications, your message needs to be delivered through all the media channels.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.