Accountant social media marketing tip - should you boost your Facebook Posts?

Facebook has revealed that any update posted by your page will only reach 3-5% of your fans. This means if you have 1000 fans, you will only reach 30 to 50 of them through organic (not paid for) reach. That leaves tax accountants with few choices to engage a bigger audience on Facebook but to promote or boost posts.

If you had asked me last year whether boosting a post was a good idea, I would have responded “absolutely not.” Our results have shown likes, but from questionable sources that did not fit our target audiences.

What has changed is that Facebook has tweaked its targeting algorithm. It is now smarter and may have become a better way to engage a larger audience.

That being said, you should boost your Facebook post only if…

  • You have been successful with boosting in the past with strong content main goal is to drive brand awareness and engagement, not new clients
  • You have used the target tool to narrow down the audience to those who would matter most
  • You have posted an image, quote or breaking news that is shareable
  • That you are committed to building your online reputation over years, not days·         
  • You have been successful with boosting in the past with strong content


Here is an example of a Facebook post that did very well with a “boost.” This post was part of ClientWhys’ Socialize marketing campaign and met all of our criteria above to really engage a targeted audience.

  • Lee Reams II

  • I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.

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