4 Reasons Why Google+ Must be Considered in Your Accountant Marketing Program.
If you are a CPA, tax accountant, enrolled agent, or tax professional, your business is built by word of mouth. Finding ways to gain more advocates and generate more referrals should be the starting point for any successful marketing plan.
Here are four reasons why you should embrace a Google+ Business Page to help grow your practice.
1) Getting found - Google acknowledges that they take into effect the social relevance of your brand when indexing your website. Therefore, the more followers and shares that occur on your Google+ profile, the more relevance Google places on your brand in search. When your customers search on Google, the results may include relevant posts, photos, and videos from your Google+ business page. Get found across Google, right when your prospects are most interested.
2) Improved word-of-mouth referrals - Social media is the modern-day referral. It is human nature to ask friends and colleagues for recommendations. This initial referral request, more often than not, is started on a social media site like Google+. Nothing is better than a having a professional presence already set up when your advocates refer you. You'll want to start looking good if you aim to draw in more referrals.
3) Sharing firm and industry news with clients and prospects - People love important tips that will make them more successful. That's why Google+ makes it easy to share tax tips, personal finance information, and business accounting articles directly on your Google + page. Gain greater engagement by posting images and videos for more personalization and easy sharing.
4) Google Local - From any Google+ Local page, users can click 'Write a review' to share their thoughts on your business. Readers can also see what their peers have said about you. Build up your positive reviews, and you will have created an amazing online testimonial library about your firm.
In conclusion: It is not a matter of if--it is when you will harness the power of Google + to help market your firm. The SEO benefits alone are worth the effort of setting up your business page and building your audience.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.