Like it or not, you are judged by your search results.
The Internet can often be an open-air market for negativity. At the same time, search engines have become the standard way to research a professional, a business or even a product. Malicious reviews, false rumors, inaccurate articles and even commentary between Internet users can all end up defining you online and therefore representing your online reputation. Make sure you control your search results... before they control YOU!
People Are Researching Businesses
78% of U.S. adults believe it is very important to look up info about people and/or businesses online before deciding to interact or do business with them. (Harris Interactive)
Consumers Trust Online Reviews
72% say reading a positive customer reviews increase their trust in the business. (Nielsen) 68% trust online opinions from other consumers (Nielsen)