SEO 101: Make your tax and accounting practice findable online.
Posted on November 8, 2016
Ask 100 search engine optimization (SEO) experts about the #1 element in your brand ranking, and 99 out 100 will answer “inbound links.” Why is this?
Accountant Marketing: Build your email newsletter list with our new on exit opt-in form.
Posted on May 4, 2016
Your email client newsletter is one of the most effective (and automated) ways to showcase your expertise and build strong relationships with your audience. With our new on entry or on exit newsletter [..]
Accountant Marketing: Your website by itself will not get you to page 1.
Posted on April 24, 2015
There is a big misconception of how online marketing really works. Some professionals think they just put up a website and clients will come. While that may work in very small markets, anyone [..]
Why instant online appointments drive more lead conversion.
Posted on October 1, 2014
Consumers are looking for instant gratification. Once they have completed the discovery stage and want to choose with whom they will work, you want to make it as easy as possible for them to [..]
What makes some accountant websites attract more leads than others?
Posted on March 20, 2014
The criteria used for local search results has changed dramatically in the last year. Google has changed their algorithm to include many more factors that the old SEO techniques. If you haven't [..]
Citations: the missing element in getting your website found.
Posted on February 3, 2014
Optimizing your website is just one element of getting your brand found online. Based on local search experts and a recent Moz.com study, on-page optimization only accounts for 18.8% within the [..]