Four Reasons Why Print Newsletters Should Have a Place in Your Marketing Budget
Posted on May 10, 2012
Just because tax season is over doesn't mean you should stop communicating with your client base. The stronger the client relationship, the more referrals, the higher the fees, and the better the communication between you and...
Tax Professionals are now using skype for client tax interviews.
Posted on March 28, 2012
This year we have seen more CPAs and Tax Accountants using skype for client tax interviews. The skype technology (and others like it) allow you to securely place calls to clients anywhere in the world. This can help in client...
Marketing for Accountants: New Idea for Accountants - Use government unclaimed property Websites to build client good will and find new prospects.
Posted on March 26, 2012
Recently, while researching where a missing tax refund was located, I found the California unclaimed property search Website. While I couldn't track down my missing tax refund (perhaps because the government owes it), I did find...
Marketing for Accountants - What are QR Codes?
Posted on March 19, 2012
During the last few months, we have received quite a few inquiries from our CPA and tax accounting clients about QR Codes. QR Codes can be used to save information into a scannable barcode. Anyone with a smart phone (Android,...
How often should Tax Accountants communicate with clients and prospects?
Posted on February 9, 2012
I hear the following from my customers from time to time, and it goes against everything I see from top producers: "I don't want to bother my clients by sending them a newsletter or other client communications." My guess...
Tips to Make Your Tax Accountant Blog Work for You
Posted on December 23, 2011
There are many reasons why a tax accountant blog can be effective in marketing your practice. The updated content is indexed by Google and will increase the visibility of your website. The timeliness of the articles will also...
Use Email to Gain Social Media Followers
Posted on December 23, 2011
Your email newsletter subscribers can be ambassadors for your brand, helping you gain new social media followers and spread your content beyond your existing audience....
Marketing for Accountants Survival Guide
Posted on December 21, 2011
Our profession is still primarily a word-of-mouth referral business. Therefore, any marketing concepts that you utilize should start with your current clients and expand outward. I provide marketing consultations with literally...
Case Study - How enrolled agents utilize their chapter website to communicate to their members
Posted on September 29, 2011
ClientWhys started designing chapter websites after several tax accounting website customers wanted us to help their organizations as well. We made some changes on content and feature tools and started rolling out the chapter...
One easy marketing tip to dominate your local market
Posted on September 27, 2011
I have previously written about Patch.com as a great way to become the expert in your local community. Whether you are a tax accountant, CPA, or enrolled agent, you can build your reputation with little effort. If you don't have...
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