Tax accountants should be careful not to overthink search engine optimization (SEO).
One trend we have seen in the last year is the explosion of “expert SEO” providers across the country. They usually contact clients by spamming them. Many do not even have their own domain names in their email addresses, which is a big red flag. These so-called experts just confuse the issue or use quick fixes that do not last long-term. One of the biggest mistakes we see is keywords being stuffed in webpage titles, body copy, and meta descriptions. While it is important that keywords be on the page (otherwise, Google cannot index your page for that subject), keyword stuffing can result in awkward prose that loses readers. Thus, over-emphasis on SEO can actually end up hurting your results.
Instead, you should concentrate first on your client base. Ninety percent of new business comes from referrals in the first place. Make sure your tax accounting website is informative, user friendly, and has tools that let fans share content with others. Select information that will appeal to your readers. A website loaded with seven pages describing QuickBooks services isn't very compelling compared to a website that tells clients how you can use QuickBooks to help them make more money.
Watch this video from the Google webmaster himself about keyword density. Or leave all the website technical tasks to the real experts here at ClientWhys. SEO is the last thing you should be worrying about.
Check out this short video on how we help accountants thrive.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.