One easy marketing tip to dominate your local market
I have previously written about Patch.com as a great way to become the expert in your local community. Whether you are a tax accountant, CPA, or enrolled agent, you can build your reputation with little effort. If you don't have a Patch yet in your neighborhood, you can probably expect to see one soon. Patch basically is reshaping the local newspaper model. These newspapers are driven by contributors who post blog articles and offer advice. By adding yourself to Patch, you will improve your inbound linking and SEO position of your accounting website while establishing yourself as the local expert.
Patch also allows you to add links to outside websites. This can be very helpful in gaining inbound links for key terms that apply to your practice. An example is to link a term like "Woodland Hills CPA" to your website. Google will index this inbound link and give you a competitive advantage over your competitors. Press releases might highlight a new hire, seminar, or change of location.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.