Make Local Search Marketing your first off-season marketing project.
- Posted on May 1, 2012
Internet searches and online marketing have fundamentally changed the way consumers find information about you and your business. While traditional search optimization is still an important factor in your firm's visibility, local directories and local searches such as Google Places have taken a dominant position in your marketing needs.
According to Google, 20% of queries have local intent. In addition, 1 in 10 searches now starts from a mobile phone. That means if your directory listing data is out of date—or worse, nonexistent—your audience will have a harder time finding you. Think about what a bad phone number, poor review, or online map location can mean for client retention. Local search directories are also pushing organic search results farther down the page.
Google, Yahoo, Bing and the new local search directories are gaining ground. The potential to gain new clients through local search is amazing. ClientWhys helps your practice get started by building and improving your local search engine presence. We are proud to announce our new Local Search Marketing package, which takes the stress and complexity out of the process. Watch our video below for a better overview or click here to read more about local search marketing.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.