Four Reasons Why Print Newsletters Should Have a Place in Your Marketing Budget
- Posted on May 10, 2012
Just because tax season is over doesn't mean you should stop communicating with your client base. The stronger the client relationship, the more referrals, the higher the fees, and the better the communication between you and your client is likely to be. The growth of digital client communications for CPA and tax accounting firms has definitely provided more opportunities for you to touch your clients.
But, what about print? Here are four reasons why a print newsletter makes sense for your practice:
1. Not everyone is wired - If you are not using print to communicate, you may be missing older clients, rural clients, and those who don't like technology or who just prefer paper.
2. Mailing List Maintenance - The fastest way to find out that a client has relocated is when your first class mail bounces back. If the client had included a forwarding address, you can quickly update your records. If not, you can try email or the client's phone number to make sure you don't lose touch with your most valuable asset. What does losing one client mean to your practice? How about ten of them? Database management is something all firms can do a better job at.
3. Referral Source Lobby Display - Realtors and insurance, estate, mortgage, and financial professionals are all affiliated business people with whom you should have referral relationships. You should work only with people who you trust. Having a display with your print newsletter in their lobbies or front offices is a great way to start a relationship with a new prospect.
4. Maximize Client Referrals - Client referrals are the largest, most reliable, and cost-effective way of obtaining new clients for many firms, yet most firms still fail to tap the growth potential in client referrals simply because they do not have a defined process for doing so. Client newsletters should be part of the referral process since they strengthen your client relationships and give your clients assurance that you will be worthy of their referral.
As a reader of this blog, we are offering a 15% discount on ClientWhys print newsletters. To implement this, use coupon code NL0512.
Lee Reams II
I am a marketing junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns. With over 10,000 happy clients I think we are on to something. The explosion in web marketing and social media have redefined the way independent professionals market their practices. Follow my blog to see if you can take some of our actionable ideas to market your own practice.